The house of women who wear their grey and white hair
A legacy passed down from mother to daughter.
Hair dermo-cosmetics · Paris
Enhance
rather than conceal.
Devoted to women with grey and white hair. Four generations of women, told by Juliana Sofía.
Maritza Flórez, dermatologist and trichologist, 2026
1
The Manifesto
In consultation, my mother's patients, used to colouring their hair, ask her how to make the transition:
“Doctor, what should I do with my grey hair?”
Her answer comes from our family heritage.
2
Elisa, my great-grandmother, 1984
3
Authenticity
In the beginning, in Colombia, there is Elisa, our matriarch.
Her white hair she wears like a crown.
From this crown, our silver thread is born.
In her arms, already, the other end of the thread.
4
Clarita, my grandmother, 1966
5
Elegance
Daughter of Elisa, Clarita receives the silver thread and wears it with a luminous, sparkling grace.
Around her gentleness, the whole family gathers.
From her, our house inherits its panache, and its motto:
Enhance rather than conceal.
6
Maritza, my mother, 2026
7
Freedom
Daughter of Clarita, Maritza becomes a dermatologist and a captain in the Colombian National Navy.
A trichologist, she knows what makes hair healthy: keeping it natural.
Her silver thread shines in broad daylight.
8
Mother and daughter, 2026
9
Transmission
I am the other end of the thread.
My mother and I are building our dermo-cosmetic house in Paris.
My hair is still brown. I already know how I will wear it.
Legacy looks forward.
10
Maritza and Juliana Sofía, 2026
11
The Affrenchys
Our story continues.
The thread connects every woman who wears her grey, silver or white hair.
Free, authentic, elegant.
Step into the story.
12
Maritza, Place de la Bastille, Paris, 2026
13
Paris, 2026
“Doctor, what should I do with my grey hair?”
Enhance it.
A legacy passed down from mother to daughter. Now the thread is in your hands.
14
Enhance rather than conceal.
affrenchy.com