Move, breathe, irrigate
Your follicle lives on what your blood brings it. Everything that improves circulation and calms the nervous system works for your fibre.
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Hair dermo-cosmetics · Paris
Free in her skin,
Free in her skin,
proud of her hair.
Affrenchy is a French house devoted to grey, silver and white hair. It gives back what belongs to it: the light, the softness, and the right to be worn with pride.
The name
To set free
The name holds two promises in a single word. French, because France leads the world in cosmetics, and our treatment deserved its laboratories and its standards. Affranchir, to set free, because grey and white hair is a privilege worth celebrating: our work is to reveal it, and to release the women who wear it from the pressure to conceal it.
Our science: the hair microbiome
and the skinification of the scalp.
What we stand on
Three convictions
01
The hair microbiome
Our science begins at the scalp: its microbiome, its hydrolipidic film, its balance. We give it the care dermatology reserves for the face, what trichology calls skinification.
02
A French standard
A single treatment is being formulated with a French laboratory. One reference, worked on at length, rather than a range that scatters its attention. We will take whatever time it needs.
03
A niche we own
Grey and white hair forms a fibre in its own right. It has a light, a surface and a set of needs entirely its own, and these call for a formulation of their own. That is exactly where we stand.
Our Story
A mother, a daughter,
A mother, a daughter,
two generations
Affrenchy comes from a conversation that has always been going on between a doctor and her daughter, and from the idea that a white hair deserves better than being hidden.
Scientific direction
Dr Maritza Flórez Ruiz
A dermatologist and trichologist qualified in Colombia, where she has practised for more than twenty-two years. She led a hospital dermatology department for twelve years, taught at university for ten, and founded her own skincare house. She leads the formulation.
Strategic direction
Juliana Sofía Bernal Flórez
A graduate of SKEMA Business School in management and corporate finance, she leads strategy, marketing, sales and communication. She is the one building the place where this community gathers.
The Journal
What the science says,
What the science says,
said plainly
Each week, what we learn about skin, hair and everything that connects them to the rest of life. Openly, around four words: story, courage, celebration, freedom.
The night your hair repairs itself
Your follicle follows a clock, exactly as you do. What happens between midnight and four in the morning will show on your fibre in three months.
ReadMenopause, hormones and white hair
Many women live the hair transition and the hormonal transition at once. Here is what genuinely connects the two.
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Waiting list
Be the first to know
The treatment is being formulated. The day it is ready, the women who walked with us will hear of it before anyone else. Until then we will write rarely, and always with something to say.